Hoka's High Flying Ads Soar Sales and Take on Nike
“We Are All Born to Fly” I chose the Hoka brand because I have been looking for a new pair of walking/work shoes. I have previously purchased Adidas and Keen. Although I have enjoyed them both, the Adidas didn't last very long and the Keen style they no longer make; so I have been looking for something new. An old friend suggested Hoka because she found them to be so comfortable for a full day of work-standing. I haven't heard very much about them and so this was the perfect opportunity for me to get to know the brand! Hoka was founded in 2009 and has soared into popularity since the pandemic. The company is owned by Decker Brands and has surpassed $1billion in sales just this last year! Hoka is turning the shoe world upside down. Hoka is noted as the troublemaker to Nike who has seen some of its auspiciousness among runners slide. Nike felt their revenue slip 2% in the latest quarter alone. They are feeling the heat. Scrambling, Nike is working their hardest to come up w
